EDUCATION
Bachelors of Mass Media | Strategic Communication Major
Sophia College for Women, Mumbai
CGPA- 9.8 | 2020 - 2023
AISSCE | Humanities
Mahadevi Birla World Academy, Kolkata
Score- 98%
EXPERIENCE
Growth Marketing Associate
April 2023 - present
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Developed organic content assets for marketplace partner (ADP & T-Mobile) engagement; analysed key post-campaign metrics using Looker Studio & Excel, which saw a 15% increase in partner-generated leads in Q1 2025.
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Led SEO restructuring by analysing Google Search Console data and website heat-map reports that reduced bounce rate by 25%.
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Implemented demand generation campaigns (such as landing page optimization, email campaigns, SEO content publishing etc.) across key customer acquisition channels (search, LinkedIn & email) by analyzing 50+ CRM reports to achieve a 32% increase in MQLs in Q2 2024.
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Handled coordination with external agency to deliver email marketing campaign with a 98% delivery rate & 37% response rate.
Category Expansion Associate
[Part-time]
June 2023-September 2023
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Developed 15+ opportunities with global creators to design STEM-focused corporate volunteering programs that align with Goodera clients' CSR goals.
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Developed a top-of-the-funnel messaging campaign resulting in 18% increase in social media impressions in Q3.
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Conceptualized and wrote 25+ long-form SEO-friendly content pieces for brands across multiple niches, including product reviews and comparisons.
Content Writer
Aug 2021 - Nov 2021
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Contributed 10+ articles on Indian and global political developments and pitched content ideas to expand the scope of coverage.
Content Writer Trainee
Sept 20202 - Nov 2020
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Conducted secondary data research on statistics, government records, stakeholder interviews etc. and wrote 10+ long-form articles for a website campaign on menstrual hygiene.
ADDITIONAL COURSES
Introduction to Python
SWAYAM | Dec 2025 (ongoing)
Learning the basics of Python programming, including writing simple scripts, using libraries, and handling data for practical problem solving.
Data Analytics Specialisation
Coursera | Feb 2025
Acquired key analytical skills in data cleaning, analysis, and visualization using tools such as spreadsheets, SQL, and Tableau.
Introduction to Generative AI
Google Cloud Skill Boost | Feb 2023
An introductory course on Generative AI, exploring its applications and how it is different from traditional machine learning methods.
Introduction to Google Analytics 4
Coursera | Oct 2023
An in-depth exploration of the latest version of Google Analytics focusing on creating measurement strategies.
Film Appreciation Program
Sophia College Mass Media Department | Jan 2022
Learnt about global cinema and the art of filmmaking, focusing on the use of camera work, lighting, colors, and other cinematic techniques.
EXTRA CURRICULAR
Brand Identity Designer
Documentary Film Festival
Dec 2022 - Feb 2023
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Designed the logo and developed the entire branding for the 9th edition of the DFF Festival.
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Coordinated a team of 9 members to promote the festival on campus and online, achieving 30K+ impressions and footfall of 150+ participants.
Publicity Co-Head
Film Society of Sophia College
2020 - 2023
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Led a five-member team to promote weekly film discussions through online and offline campaigns.
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Hosted and managed the logistics of the film discussions, analyzing over 50 films to promote cinema as an art.
Senior Executive
International Relations Club
2022 - 2023
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Curated interactive events, discussions and seminars pertaining to Indian and global politics by liaising with industry experts
AWARDS & HONOURS
Appreciation Award
August 2023
Awarded for conceptualising and designing the brand identity of the Documentary Film Festival 2022-2023.
Conrad Saldanha Scholarship
August 2022
Issued by Mrs. Lynette Saldanha (wife of Advertising veteran Late Conrad Saldanha) for pursuing a major in Strategic Communication with a consistently good academic and co-curricular record.
Platinum Jubilee Prize from Sophia Shree B.K Somani Memorial
August 2022
Awarded by Sophia College for Women, for a consistently good academic record and regular involvement in departmental and college co-curricular activities.